DIGESTS

Virgin Cola (right) has begun its first campaign in France to support sales, 18 months after the product appeared on the country’s supermarket shelves.

H.I.S., fifth largest player in the German jeans market, will break a new, pan-European campaign this October, designed to strengthen its appeal among male buyers.

Crédit Lyonnais, the debt-ridden French bank, is to dispose of its retail banking interests in Portugal. The sale, to Caixa Galicia, is a result of EU stipulations for further aid to the bank from the French state.

Following the merger of their two companies, Boeing and McDonnell Douglas have put their pan-European PR account into Apco/GCI.

Red Bull, the energy drink, is to go live on the Internet from this September with its own site. It is designed by Leo Burnett’s Frankfurt-based interactive unit, Starship.

Inter Milan reports sales of 35,000 official shirts bearing the number ten of new signing Ronaldo, the Brazilian striker, just ten days after placing them on sale.

CIA has been appointed to handle media buying for Sixt, the car rental company, in Germany, France, Switzerland, Austria, the UK and Italy. Billings of about DM 10m (4m) are involved, with the network’s Dsseldorf office acting as lead agency.

Manfred Stein, head of marketing at Lee, Germany, is to leave his post by the end of next month. His role will be filled internally while a replacement is sought.

García Carriòn is to launch a comparative campaign for its Don Simòn fruit drink in Spain, directly targeting Radical Fruit, a similar product from Pepsi which sells at a price premium.

Thomy, a German division of Nestlé, has once more been hit by blackmail threats, claiming its products had been adulterated. A letter received on August 11 caused products to be removed from shelves nationwide.

Western International Media has announced plans to open offices in Paris and Zurich, in addition to those already operating in London and Amsterdam.

Condé Nast will launch a Russian edition of Vogue in spring 1998, through a tie-up with SK Communications International.

Twenty two of Germany’s leading TV channels jointly presented their product to potential clients at Telemesse (the German TV fair), the first time such an initiative has taken place.

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