Eagle Star sets up first Net quotes

Eagle Star has stolen a march over other motor insurers by launching the UK’s first “live” insurance quotation service over the Internet this week.

Customers accessing the 24 hour service (www.eaglestardirect.co.uk), claimed to be the world’s first Website offering instant motor insurance cover, will be given a 15 per cent reduction off standard premiums to promote demand through the new distribution channel.

“While some customers will always prefer to buy insurance over the phone or through an intermediary, we recognise the opportunities presented by the Internet,” says Roger Townsend, managing director of personal lines at Eagle Star Insurance.

“By fully automating the insurance buying process, we’re opening up a completely new distribution channel,” he adds.

Although several other UK financial services companies offering insurance products do provide sites which collect information to generate quotes for customers, Eagle Star claims its site is the first to allow for instant online completion of policy purchasing. The site was designed by online commerce specialist Entranet.

According to Mike Williams, sales and marketing director for Entranet: “We’ve worked hard to ensure the site is easy and quick to use. The online proposition offers a real advantage over the traditional process of paper form filling, and with quotes 15 per cent lower than buying through other channels, for the first time there’s a major incentive for customers to buy car insurance online.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here