If you smell gas, blame it on the dog

The whole country is going to the dogs with the introduction of competition to the gas supply market.

First, Calortex, a joint venture between Calor and Texaco and the country’s largest independent supplier of gas, introduced us to a Lassie lookalike called Oscar.

Then industry regulator Ofgas launched its public information campaign about competition in the gas market. Its literature features an unnamed cartoon dog, looking like a mange-ridden Scooby Doo, beside that most memorable of straplines: “Cheaper gas is in the pipeline.”

It is hard to see the connection between gas output and man’s best friend. Perhaps it’s the fact that when a naked flame is applied to a dog or the gas supply, they both go woof.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here