Mencap:Affinity is still strong

Your article on affinity cards (MW August 14), while timely and important, misses key points and is inaccurate on a number of others.

The article states that the scheme “is a very bad example of a partnership between the voluntary sector and the corporate world”. On the contrary – this relationship has been running to the benefit of both Mencap and the Halifax for the past nine years. Only since demutualisation have unforseeable problems arisen.

Your editorial implies that Mencap is awash with cash. This is not the case. Ninety-five per cent of our income comes from direct payments from local government and health authorities for services. These services range from supported employment schemes through to homes for people with learning disabilities in this country, many of whom are not receiving the care and support they need. Last year, we launched an appeal to enable us to reach more of these families.

I am pleased to say that many companies have supported this appeal, including leading retailers such as Tesco and Dixons. We enjoy mutually beneficial relationships with these and other companies. However, we are still in need of the support of companies and the public alike.

We are still in discussions with the Halifax.

David Scott-Ralphs

Director of fundraising


London EC1

“A very bad example of a partnership…” The article states no such thing: it is the quoted opinion of Paul Aagaard, a specialist. The editorial in fact implies that Mencap is in a better position to take up a point of principle than some other charities. Nothing more, Ed.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here