With reference to your article “Mirror Television buys up Telewest cable arm” (MW August 14), Telewest has outsourced its ad sales business to Mirror Television. Mirror Television has not paid Telewest any money for this arrangement but will act as Telewest’s ad sales agent over the next five years, and the revenues will be split between the two.
Mark Cullen
Assistant managing director
Mirror Television
London E14
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
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