Everyone knows Raoul Pinnell, Shell International’s head of branding and marketing communications, looks like the long-lost twin brother of our dear departed leader John Major.
But it may come as something of a shock that yet another marketing supremo has more than a passing similarity to a Conservative leader. Jon Kinsey, new marketing and strategy director at British Gas Trading, was clearly separated at birth from Toryboy William Hague. Spooky, huh?
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.