Supermarket chain Tesco wants to be everybody’s friend, but may end up being accused of double standards.
On August 8, the chain put out a release saying it was linking up with the RAC to provide customers and staff with the ultimate in customer service”, a free vehicle recovery service for those unfortunate enough to break down in its car parks.
The release quoted the RAC’s Rob Maynard: “For most people, the car has a vital role to play when they shop. The RAC is delighted to help keep Tesco customers mobile.”
So it was with some surprise that the Diary received a second release on August 19 with the boast: “Tesco, in partnership with Chichester District Council, is encouraging customers to leave their cars at home and opt for a healthier and more environment-ally friendly method of transporting their weekly shop – a bike hod.”
The bike hods – two-wheeled trailers which are towed behind the bike to carry the groceries – would “hopefully encourage others to leave their cars at home and dust off their bicycle clips”.
The Diary awaits the chameleon-like supermarket chain’s next release: “Tesco offers free accident insurance for customers who get knocked off their bikes in our car parks by RAC recovery vehicles.”