British Legion branding champion leaves to set up own consultancy

The man behind the Royal British Legion’s plans to launch a branded CD range and whisky (MW July 3) has left the charity.

Former controller of fundraising Michael Vernon-Powell has quit to run his own consultancy, Vernon Enterprises, and will be working with a variety of charities to encourage branding initiatives.

The Legion will be on his client list, which consists mainly of companies that want to become involved in charity branding.

Vernon-Powell says he is hoping to enlist some of the UK’s biggest charities soon.

“I am interested in taking all the charities into the market through branding. I believe I can advise them on moving forward into the commercial world,” says Vernon-Powell, who was an independent consultant before joining the Legion almost five years ago.

The Legion’s CD range will be available in retail outlets later this year and negotiations are still underway over the whisky.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here