British Legion branding champion leaves to set up own consultancy

The man behind the Royal British Legion’s plans to launch a branded CD range and whisky (MW July 3) has left the charity.

Former controller of fundraising Michael Vernon-Powell has quit to run his own consultancy, Vernon Enterprises, and will be working with a variety of charities to encourage branding initiatives.

The Legion will be on his client list, which consists mainly of companies that want to become involved in charity branding.

Vernon-Powell says he is hoping to enlist some of the UK’s biggest charities soon.

“I am interested in taking all the charities into the market through branding. I believe I can advise them on moving forward into the commercial world,” says Vernon-Powell, who was an independent consultant before joining the Legion almost five years ago.

The Legion’s CD range will be available in retail outlets later this year and negotiations are still underway over the whisky.