MAP picks up 2m Carpet-world business
European retail chain Carpet-world has consolidated its 2m UK media buying and creative account into Manchester agency MAP.
The account was previously split between TMD Carat (Manchester) and Brunnings Communications on the creative side, both of which have had the business for about four years.
The creative account was held by MAP before being reviewed into Brunnings. Cheshire-based Brunnings did not repitch for the account and no other agencies were involved in the review.
Carpet-world held a review of the business several years ago when Brunnings pitched against MAP and retained the account.
Last year the chain, which has 40 superstores in the UK and more than 300 throughout Europe, spent 1.7m (Register-MEAL) on advertising in the UK.
Previous advertising has centred mainly around press and television, and accounts in European markets are handled by individual agencies.
Ads through Brunnings will run until the end of September in the national and regional press, and the agency’s summer burst for Carpet-world’s seasonal sale is being phased out to make way for the September stage.
The last television campaign – in December last year – advertised the chain’s winter sale and supported Carpet-world’s expansion into the Midlands.
Brunnings has picked up the 1.5m account for Liverpool-based luxury clockmaker Sewills, long-established producer of nautical, grandfather and ornate clocks and watches.
The account will focus on advertising in national newspapers’ colour supplements, upmarket magazines and mail-order brochures which will be inserted into newspapers.
