The natural art of agency selection

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A sailing trip to decide the destination of Commercial Union’s account (MW August 21)? What a great idea.

Might I suggest a few others. How about bypassing the business pitch altogether and simply holding a drinks party review, pitting one agency’s social skills against another’s. Or what about seeking relationship counselling prior to making a selection?

Or there’s the ultimate test: a contest between competing agencies on Gladiators.

Carl Nichols

Managing partner

FCA!

London WC1