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Littlewoods Lotteries has dropped 10,000 retailers from distributing its scratchcards, which it is relaunching this week with new branding and a 3m marketing budget. The move gives Camelot the widest distribution of scratchcards, with 35,000 outlets compared with Littlewoods’ slimmed down base of 30,000 retailers. Andrew Slamin, Littlewoods Lotteries marketing director, says the move will […]
The current Halifax and Mencap debacle (MW August 14) demonstrates how quickly a cause-related marketing programme can go sour and how these sorts of relationships need to be handled very carefully and reviewed on a regular basis. While the partnership was mutually beneficial over a period of nine years, it most certainly isn’t now, hence […]
The Advertising Standards Authority is launching a consumer ad campaign to coincide with its 35th anniversary. The executions were created by Mellors Reay & Partners, which donated all the creative and planning time, and were placed free of charge by CIA Medianetwork in space donated by publishers. Ads feature a stamp in which the ASA’s […]
NMEC’s decision to hire M&C to its 16m task has sparked questions about the pitch process.
The newspaper Sunday Business has been bought out of receiver ship by European Press Holdings, which owns The European and The Scotsman. EPH, which is owned by media moguls the Barclay Brothers, says it will continue to publish a Sunday paper aimed at business readers. The title was bought for an undisclosed sum from the […]
Air travellers are an attractive market – often young, wealthy, and a captive audience. Media opportunities, as Stephanie Bentley explains, are plentiful.
I recently noticed a man sitting on a bus with the word “Nike” and its “swoosh” trademark shaved into his hair. Is this a recognised form of new media, and if not, why not? I think we should be told. MA Richardson Birmingham
Hector, the Inland Revenue’s cartoon tax inspector, will return to television from next Monday to highlight the approaching deadline for self-assessment. The campaign, through Leagas Shafron Davis, includes four TV ads, radio commercials featuring voiceovers from TV stars Dale Winton and Gayle Tuesday, as well as bus advertising. The TV executions will feature the bowler-hatted […]
I recently noticed a man sitting on a bus with the word “Nike” and its “swoosh” trademark shaved into his hair. Is this a recognised form of new media, and if not, why not? I think we should be told. MA Richardson Birmingham
Nike has become synonymous with the world’s top sports stars – giants such as Michael Jordan and Tiger Woods promote its famous ‘swoosh’ logo. It has out-played rivals Reebok and Adidas, and now it wants to ‘own’ sport – controlling the lucrat
Hector, the Inland Revenue’s cartoon tax inspector, will return to television from next Monday to highlight the approaching deadline for self-assessment. The campaign, through Leagas Shafron Davis, includes four TV ads, radio commercials featuring voiceovers from TV stars Dale Winton and Gayle Tuesday, as well as bus advertising. The TV executions will feature the bowler-hatted […]
Nike has become synonymous with the world’s top sports stars – giants such as Michael Jordan and Tiger Woods promote its famous ‘swoosh’ logo. It has out-played rivals Reebok and Adidas, and now it wants to ‘own’ sport – controlling the lucrat
Controversy surrounding the 16m pitch refuses to die down – Government advice was ignored
Supermarket chain Tesco wants to be everybody’s friend, but may end up being accused of double standards. On August 8, the chain put out a release saying it was linking up with the RAC to provide customers and staff with the ultimate in customer service”, a free vehicle recovery service for those unfortunate enough to […]