Forging successful links between brand and customer is a core part of marketing. But companies must spot the type of relationship their customers actually want, and monitor how it develops. Alan Mitchell provides advice on establishing and mai
The prosperity of the North is proving a useful foundation for regional offices, which, according to Andy Jonesco, are much better equipped to service the specific needs of regional clients. Andy Jonesco is group advertising director of Expres
British Gas Services (BGS) is losing marketing and sales director Kevin Mahoney, who is leaving the company after less than a year in the middle of an agency review which he initiated. The company, which is the central heating and servicing arm of Centrica, called a review of its 4m advertising account held by TBWA […]
US credit card issuer MBNA is understood to be close to appointing a direct marketing agency to handle a 30m brief. It is understood that the affinity card group has been approached by retailers aiming to convert their storecards into credit cards. Last year, it launched a generic TV advertising campaign for its credit card. […]
A 1m press and poster campaign for Two Dogs, the first alcopop to hit the UK market, has been unveiled through M&C Saatchi. The campaign is also the first advertising push for the lemon brew since distribution was switched from licensed manufacturer Merrydown to Scottish Courage. M&C Saatchi’s campaign, which incorporates 48-sheet posters and style […]
Digital technology is helping broadcasters to launch new channels, and allowing them to target local needs. John Shannon looks at how television should go about developing their brands. John Shannon is president of Grey International
Keen followers of Marketing Week may have noticed a few hours delay in getting the esteemed organ last week. Our printers informed us that their presses were struck by lightning early on Thursday morning. We thought that was a freak excuse, on a par with “the dog ate my homework, sir”. However, Eurosport sales director […]
Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final. Remember to bookmark our
EMAP’s Metro and Elan titles enjoyed enormous increases in the latest set of circulation figures released last week. Leading men’s title FHM leapt by 178 per cent, teen titles Smash Hits and J17 rose by 90 per cent and 86 per cent respectively, and home-interest title Period Living was up by 56 per cent. Elle […]
With reference to your article “Mirror Television buys up Telewest cable arm” (MW August 14), Telewest has outsourced its ad sales business to Mirror Television. Mirror Television has not paid Telewest any money for this arrangement but will act as Telewest’s ad sales agent over the next five years, and the revenues will be split […]
The Electronic Telegraph is one of the world’s leading online newspapers. However, it still faces the problem of how to transform this into revenue. New Media is edited by Michael Kavanagh, who can be contacted on Michael_Kavanagh@compuserve.c
WCRS has recruited Saatchi & Saatchi Advertising’s group media director Russell Place as its new communications strategy director.
British Airways is understood to have appointed Optimedia to handle media planning and buying for its new low-cost airline. The account is understood to be worth up to 20m for the launch of the new European service alone. BA snubbed its roster agency M&C Saatchi last month when it confirmed it had appointed HHCL & […]
Some people have dark secrets. And the Diary wonders whether the blonde on Simply Red star Mick Hucknall’s lap in last Thursday’s Sun newspaper has told the Manchester-born singer her full story. According to the double-page spread, Hucknall stole the blonde dancer from under the nose of James Hewitt – the man who took advan-tage […]
Universal McCann managing director Trista Grant is leaving the agency to join McCann-Erickson Sydney. Her brief will be to review the media operations of McCann’s Australian agencies in Sydney, Melbourne and Brisbane. Grant joined McCann-Erickson in London in 1989; she became managing director of its media operation, Universal McCann, last year. Grant has had a […]