25m Domecq goes to Optimedia

Zenith has lost the 6m media planning and buying for Allied Domecq Spirits & Wine to Optimedia as part of a 25m European media centralisation.

The pitch, first revealed by Marketing Week (April 14), involved a head-to-head pitch between the two agencies for the centralised European media planning and buying account.

Zenith won Domecq in 1990, when it was combined with Carlsberg-Tetley beer. In 1995 Domecq, whose brands include Gordon’s Gin, Teacher’s Whisky and Tia Maria, centralised its west European media buying into Optimedia following a pitch against Zenith, but Zenith kept the account in the UK.

The centralisation brings the central and eastern European business into the agency.

It is the latest in a string of new business wins for Optimedia. Last week it won the 16m Millennium Dome media account and the week before Marketing Week revealed it had won the media planning and buying for British Airways’s new low-cost airline service, estimated to be worth about 20m (MW August 21).

Domecq was unavailable for comment when Marketing Week went to press.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here