5m Nintendo for Austin West

Austin West Media has won the 5m UK media planning and buying account for Nintendo.

THE Games, the UK distributor for Nintendo, has handed the account to Austin West following last month’s split with Leo Burnett.

No other agencies pitched for the business as Austin West was appointed on the strength of previous work for the home entertainment giant. The agency worked with Nintendo on an ad hoc basis prior to Burnett’s appointment about a year ago.

Nintendo will not be appointing a creative agency to replace Burnett, which still has the account in the US.

Instead, creative work will be commissioned on a freelance basis with some advertisements adapted for the UK from other markets throughout the world.

According to Register-MEAL figures, Nintendo spent about 1.5m on advertising through Burnett in the 12 months to March 1997.

The main focus for Nintendo is the run-up to Christmas and THE Games spokesman Alex Fitzgibbons says the media spend will increase significantly to support activity during that period.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here