LineOne, the Internet access service jointly backed by BT and News International, is introducing a targeted advertising service this month (September) for clients wishing to target ads at LineOne users according to their areas of interest. The move coincides with a revamp of LineOne’s interface and search service.

Electronic Share Information, the share information service which claims 107,000 users, has appointed Simon Mead as commercial director.

Beeb, the online content joint venture between the BBC and computer company ICL, has launched the Comedy Zone on its site (www.beeb.com), featuring a range of competitions, screensavers and news based around BBC TV’s comedy output.

Zero Degrees, the Web design agency formed by Kim Bull, formerly director of Levi’s lead online agency Obsolete, has announced its first two projects. Zero has completed a Website for MTV Europe’s weekly show MTV Base, sponsored by Levi’s White Tab. The agency is also working on a Website sponsored by Compaq to promote the TV station’s annual music awards.

Acco, the international office products supplier, has launched a UK site featuring competitions and games aimed at encouraging regular viewing of its product data. The site was designed by Information Hyperlink.

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