Bhs launches price war on high street

Clothing retailer Bhs is declaring a high street price war in a new campaign in which it claims it can beat the prices and quality of rivals such as Marks & Spencer and Next.

Following on from its Key Line promotion, which pushed Bhs’s range of “essential” clothing, the retailer is publicising the prices and quality of most of its range in what it calls The Great Value Campaign.

From this week, the 141-strong chain will guarantee that its every-day items cannot be beaten in terms of price and quality on the high street.

The items in the campaign include a roll-neck sweater, which according to Bhs retails for 10, compared with its nearest competitor’s price of 12, a men’s classic blazer at 70, compared with 80, and a kingsize duvet for 40, compared with 45.

The campaign will be supported by a national advertising campaign in The Sun and the Daily Mail, a PR campaign and promotional elements using the Bhs storecard and Bhs in-store promotions.

The Great Value product lines will be updated each season.