Brief

The next phase of the UK relaunch of Coca-Cola’s glass contour bottle will be an international Coca-Cola Folk Art Exhibition. The exhibition, in Meadowhall shopping centre in Sheffield, is open throughout September and includes 36 sculptures ranging from four to ten feet high. The exhibit will be based on the culture, history and traditions of the different countries taking part, such as a collection of Russian Dolls which incorporate on-the-bottle design (pictured). The display will be supported by a postcard campaign, youth and style press advertising and teaching packs distributed to 35,000 schools.

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