Digests

Grner & Jahr, the German publisher of Stern magazine, has launched a consumer title, Konr@d, covering online communications.

Grner & Jahr, the German publisher of Stern magazine, has launched a consumer title, Konr@d, covering online communications. Publication will initially be quarterly, but the title may go monthly depending on results. The title has an initial print-run of 260,000.

Ericsson has signed a deal to become official sponsor of French football club Olympique de Marseille. The choice of Ericsson reflects the football club’s ambition to become an international brand…

…Ericsson has appointed Poster Publicity International, the poster buying specialist, to handle its planning and buying business for a worldwide airport ad campaign.

DF1, the German digital TV operator which recently merged with Premiere, has moved its DM 25m (9m) account from Serviceplan to For Sale. Heye & Partner, Wschner & Rohwer and Lowe & Partners also pitched.

CanalSatellite, the French digital TV service, expects to reach the 600,000 subscriber mark by the end of 1997. The company currently has 440,000 subscribers, compared with rival TPS, which claims 175,000.

O.tel.o, the German telephone network, is to introduce a new service in October offering free calls in exchange for the caller’s agreement to listen to advertising. Similar schemes are already in operation in Sweden and Italy.

KLM has taken a 30 per cent stake in Braathens Safe, the Norwegian airline, thus adding to its network of alliances which include Air UK and Eurowing, the German regional carrier. Braathens had talked to other potential partners, including British Airways.

Spanish orange growers are to run a national TV campaign between November and March, designed to arrest a decline in sales caused by changes in eating habits and a trend towards drinking pre-prepared juices.

Stollwerck is to take over international rights to products sold under the Sarotti brand name from Nestlé, effective from next year. The Sarotti name is principally used on chocolate bars and pralines.

Canal Plus has bought exclusive rights to transmit Polish first division soccer matches for the next five years. The deal effectively shuts out Poland’s public TV service.

Warner Brothers’ Movie World is reviewing its advertising, only a year after the theme park opened at Bottrop-Kirchhellen, Germany. The incumbent Grey will defend the account against BBDO, AP Lintas and Michael Conrad & Leo Burnett.

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