Mirror draws up plans for Saturday review supplement

The Mirror is looking at launching a review supplement for its Saturday edition.

The move would make the title the only tabloid to have a review section on a Saturday. News International’s Sun on a Saturday has a pull-out TV guide but no magazine or review-type supplement.

Mirror deputy advertising director David Pearmain refuses to confirm or deny that the paper has put together a dummy edition of the review. However, industry sources say the paper has briefed them for a late October launch and The Mirror is understood to have created a dummy edition.

One media buyer says: “If it is done well, I think it will be a success. Advertisers tend to prefer reviews to magazines because there is less advertising space and so their ad stands out more.”

Last September, the Mirror launched a football magazine called Football Mania Plus!, which is free with the Wednesday edition.

Meanwhile, News International has denied speculation that The Sunday Times magazine will be re-launched as a non-glossy supplement.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here