Mirror draws up plans for Saturday review supplement

The Mirror is looking at launching a review supplement for its Saturday edition.

The move would make the title the only tabloid to have a review section on a Saturday. News International’s Sun on a Saturday has a pull-out TV guide but no magazine or review-type supplement.

Mirror deputy advertising director David Pearmain refuses to confirm or deny that the paper has put together a dummy edition of the review. However, industry sources say the paper has briefed them for a late October launch and The Mirror is understood to have created a dummy edition.

One media buyer says: “If it is done well, I think it will be a success. Advertisers tend to prefer reviews to magazines because there is less advertising space and so their ad stands out more.”

Last September, the Mirror launched a football magazine called Football Mania Plus!, which is free with the Wednesday edition.

Meanwhile, News International has denied speculation that The Sunday Times magazine will be re-launched as a non-glossy supplement.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here