Marketing Week has extended its market leadership over rival magazines to a new high, according to independent industry research.
Latest results from the British Business Survey (BBS) show that MW’s total average readership has leapt to 41,000, from 35,000 two years ago when the survey was last conducted. During the same period, Marketing has plateaued at 32,000 (31,000), while Campaign achieved readership of 30,000 (23,000) and Media Week 13,000 (9,000).
Average issue readership among businessmen involved in decision-making about marketing and advertising shows a similar pattern. MW recorded a figure of 29,000; Marketing 24,000; Campaign 19,000; and Media Week 6,000.
According to BBS, MW also has more chairmen and chief executives, board directors, high-profile businessmen and expenditure budget holders among its readers than any of the other magazines.