Sink or swim in agency pitches

It may be the silly season or that some clients have simply been out in the sun for too long, but two weeks ago we read about a Unilever client who briefed 37 agencies to respond to her advertising and promotional brief.

Now we learn (MW August 21) that Commercial Union aims to select the winner from two competing agencies for its 12m account by taking them both out for a day’s sailing on the Solent.

Presumably they are risking making a drama out of a crisis.

My bet for the winner’s enclosure and a life-time’s supply of Kwells is the agency which has both “duck” and “waters” in its title.

Michael Bartman

Michael Bartman Promotional Marketing

Bushey

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here