Sony games division appoints chief

Sony Computer Entertainment, the company behind the Sony PlayStation, has appointed Alan Welsman as director of marketing.

Welsman is also the company’s head of communications, a position his promotion will not affect.

He replaces Geoff Glendenning, who left the company last month to pursue other projects, although the newly-created position is an expanded version of Glendenning’s role as head of marketing.

Welsman will now have responsibility for the 20m marketing budget for Sony Computer Entertainment, which makes and markets the PlayStation console the and the range of accompanying games.

He joined Sony in 1995, when the PlayStation was launched in the UK. It has since become the market leader, with sales exceeding 1 million in this country, and 20 million across the world.

In the 12 months to March this year, 6m was spent on through-the-line advertising for the PlayStation through TBWA Simons Palmer (Register-MEAL).

An agency review is underway for Psygnosis, a computer games subsidiary of Sony Computer Entertainment. The pan-European account, the television part of which is held by TBWA Simons Palmer, with press and poster work handled in-house, is worth 10m and three agencies have been shortlisted.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here