Strip wheeze evokes footie locker room

We’ve all seen those scented strips that perfume advertisers attach to the pages of glossy magazines. Many a time the Diary has been found, nose buried deep in the pages of

Cosmopolitan, trying to decide whether to ask for Chanel or Versace for Christmas.

But some new scented strips from Sky Television, which will be inserted into the likes of Loaded, FHM and Maxim, are not exactly wrist-rubbing material. Well, not unless you fancy a quick and cheap alternative to a muscle rub, that is.

The football-mad satellite channel has captured the aroma of a post-match dressing room in a scented strip. Since it is difficult to combine sweat, smelly feet and 11 different deodorants (not to mention the perfume of whichever Spice Girl is hanging around) in one scent, Sky has instead scented the strips with muscle balm.

It’s a pity we can’t encapsulate the aroma of the Marketing Week office in a scent strip for the Diary. Perhaps the smell of blood, sweat and tears, combined with half-eaten toasted sandwiches, wouldn’t sell too many copies…

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