Strip wheeze evokes footie locker room

We’ve all seen those scented strips that perfume advertisers attach to the pages of glossy magazines. Many a time the Diary has been found, nose buried deep in the pages of

Cosmopolitan, trying to decide whether to ask for Chanel or Versace for Christmas.

But some new scented strips from Sky Television, which will be inserted into the likes of Loaded, FHM and Maxim, are not exactly wrist-rubbing material. Well, not unless you fancy a quick and cheap alternative to a muscle rub, that is.

The football-mad satellite channel has captured the aroma of a post-match dressing room in a scented strip. Since it is difficult to combine sweat, smelly feet and 11 different deodorants (not to mention the perfume of whichever Spice Girl is hanging around) in one scent, Sky has instead scented the strips with muscle balm.

It’s a pity we can’t encapsulate the aroma of the Marketing Week office in a scent strip for the Diary. Perhaps the smell of blood, sweat and tears, combined with half-eaten toasted sandwiches, wouldn’t sell too many copies…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here