DIGESTS

GMTV beat the BBC’s ratings in the period before the funeral of Diana, Princess of Wales. Between 6.00am and 8.30am, GMTV achieved 38.5 per cent share of all adults compared with 38.4 per cent for the BBC. Between 8.30am and 4.00pm, however, the BBC enjoyed a 55.4 per cent share of audience compared with 34.2 per cent for ITV. ‘These figures belie the belief that people turn to the BBC in a time of crisis,’ says a GMTV spokeswoman…

…Fisher-Price will be sponsoring GMTV’s new programme Toddler Talk, which gives advice for parents on topics such as discipline. The show, presented by Lorraine Kelly with experts Miriam Stoppard and Penelope Leach, runs from September 15 for six weeks.

BBC Resources, the division which supplies broadcast facilities, has appointed directorate secretary Paula Carter to be its new director of sales and marketing. Management consultant Olivier Garrigue has been appointed head of strategy. Both will have board positions.

Times Newspapers is relaunching its Portfolio promotion, which allows readers to play the stock market without taking any risks. This weekend The Sunday Times will give out 1.4 million Portfolio game cards. The relaunch will be supported by a 1m ad and point-of-sale campaign…

…The Times’ new 52-page tabloid magazine will launch in this Saturday’s paper. Metro will carry arts listings on a regional basis, as well as features.

River Publishing has appointed Nick Cole as business development executive following the creation of a new business development unit. Cole, who will work alongside marketing director Nicola Murphy, has been promoted from the role of advertising manager.

The National Magazine Company is to pilot a new magazine aimed at parents. The title, which will be available in spring 1998, will be a spin-off of SHE, and will be edited by Rachel Shattock.

IPC Magazines has committed 500,000 to revamping teen magazine 19 (right). From the October issue onwards, 19 will take on a glossy format and include 32 extra pages…

…IPC is investing an additional 1m annually into redeveloping Mizz, the fortnightly magazine for the 11- to 16-year-old market. It will become thicker and glossier, with the new strapline of ‘Life, Lads and Laughs’, from this month onwards.

The Daily Telegraph is read by 0.9 percentage points more of senior businessmen than the Financial Times, not nine percentage points as was inadvertently stated in last week’s Marketing Week.

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