Mohammed Al Fayed’s publishing group, Liberty Publishing & Media, is talking to agencies about an advertising campaign for its Liberty radio station.
Liberty managing director Neil Rodford says he wants an integrated agency to produce both above- and below-the-line work. The budget could reach 500,000.
“To date, 963 Liberty has been quiet. We will start to make more noise from the spring of next year,” says Rodford.
He adds that Liberty is in talks with the Radio Authority about improving the power and location of the transmitter.
Separately, a new 450,000 television and radio campaign for Liberty’s magazine Punch is about to break. The work, from Leagas Delaney, will concentrate on the title’s contents.
It will be the first time the title has advertised on TV since its ill-fated launch last September.
963 Liberty has a 0.2 per cent share of listening of the total London adult market, according to figures from Rajar. “I would not like to put a target figure on that for this time next year,” says Rodford.