McDonald’s launches pop duo with EMI

McDonald’s and EMI are about to launch a new pop group based on an advertisement the fast-food chain screened earlier this year.

The boy and girl duo, called Gazebo, will sing a reggae version of the classic Singing in the Rain. The impetus for the single was a Leo Burnett ad in May, which is part of the chain’s Enjoy More campaign.

The two companies are understood to have earmarked a 1m budget to promote the pair, Dee Jacobee and Sean Andrews. The single will be released on September 29.

The song will be promoted and played in McDonald’s and HMV stores (which is a wholly-owned subsidiary of EMI). The duo are also scheduled to make personal appearances around the country in both stores. McDonald’s will rerun the ads from September 22.

This is the first time McDonald’s has become involved with a new band. EMI commercial director Georgina Capp says: “We have been trying to get McDonald’s to work with us for about five years.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here