Pet mail is not a barking development

Iain Murray’s think-piece “Marketing needs a bit of vetting” (MW September 4) has left me barking mad.

As a fun-loving, loyal dalmation I share my life and home with a devoted family. I, too, receive Christmas cards, birthday presents, as well as the occasional postcard from my owners while I am at my exclusive canine retreat. I, too, enjoy evenings relaxing on the couch in front of the box savouring the odd slup of Baileys or my own Mars ice-cream.

Furthermore, I do get personalised mail from my private vet. As a busy dog, with a hectic diary, I depend upon these reminders that my vaccinations are due. Considering the cost of medical care these days, this level of service is the least one expects.

Iain’s reaction does appear “exceptional” and is certianly not, in my experience, shared by the multitude. The only thing his commentary succeeded in doing was to position him firmly in the dog house.

Dalesbred Enchantment (known to my friends as “Tracer”)

Oldham

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