Standard Life seeks one agency for 10m media

Standard Life is to consolidate its 10m-plus media buying business into a single agency.

The news comes just a week after the life insurer, Europe’s largest, announced it was reviewing its corporate advertising at Faulds Advertising.

Standard Life advertising manager Pam Hodge says: “It just seems the right time to look at media buying and see if we can make some economies of scale.” Faulds handles corporate media buying, and a shortlist of media agencies has been compiled for the launch of Standard Life bank.

Hodge says she will talk to the agencies already on the shortlist – Feather Brooksbank, Faulds and The Media Business Scotland – but is also taking advice from a consultancy about which other agencies she should approach.

She adds: “If we are to undergo such a major review it would be unwise to limit ourselves to Scotland.”

Hodge has also picked the creative agencies for the 3m launch of Standard Life’s telephone bank: Scottish agency The Union and Yorkshire agency JDA – formerly Judith Donovan Associates.

Initially, most of the work will be below the line, handled by JDA.

The new bank is headed by Jim Spowart – who moved earlier this year from Direct Line Financial Services, where he was managing director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here