Times supplement arm hands account to MGM

The Times Supplements has ap-pointed Manning Gottlieb Media (MGM) as its media agency to handle its range of specialist titles, including the Times Literary Supplement (TLS), Times Education Supplement (TES), and the Times Higher Education Supplement (THES).

The move puts MGM onto the News International roster. NI’s newspaper titles, The Sun, News of the World, The Times and Sunday Times, are handled by TMD Carat. MGM, which had pooled its media buying with TMD, was recently taken over by Omnicom. The deal meant that MGM’s 80m media billings were pulled out of TMD. MGM is now the media partner agency of Omnicom agency network TBWA.

The McWilliams Partnership has won the creative work on the same accounts.

The McWilliams Partnership won the business late last week after a pitch against two other agencies, believed to be incumbent Barraclough Hall Woolston Gray and Ammirati Puris Lintas.

The account is understood to be worth 1m and will focus on a press and poster campaign.

Chairman of the agency John McWilliams says: “The TLS is the only genuine forum of cultural debate in this country. We want to communicate that to a wider and younger audience.”

The Times Supplements also has plans to launch another education title early next year.

The first work from the new agency is scheduled for next month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here