Burnett man moves to Webmedia

Online agency Webmedia has poached Peter Beech from ad agency Leo Burnett to become its new managing director.

The appointment follows a top management restructure and demerger of the company, which has seen Webmedia’s long-standing managing director Steve Bowbrick become chief executive and chairman of the 37-strong agency.

Last month, the company announced that its sister outfit NetNames was being demerged from Web media through an equity buyout by Ivan Pope, Bowbrick’s fellow co-founder of Webmedia.

Beech, currently head of interactive marketing and new media at Leo Burnett, will take up his new position in mid-October, and will assume the day-to-day management of the company.

Meanwhile, Bowbrick will “concentrate on the long-term creative and strategic development”.

Beech is a former director of rival new media agency CHBi, where he handled clients including Direct Line and The Savoy Group of Hotels. He joined Leo Burnett in January this year, where he has worked on site developments for brands including Kellogg and Hula Hoops.

“The Internet industry and Webmedia have evolved at a cracking pace, and it was time to bring in someone with marketing agency management experience,” says Bowbrick.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here