The Children’s Society has handed its 1.5m advertising account to The Communications Unit.
The decision coincides with the appointment of Linda Seaward, former creative director at Leo Burnett in Hong Kong, to the newly-created post of advertising and creative services manager.
The Communications Unit, a London-based agency headed by former KHBB chief executive Stuart Bell, pitched against Mellors Reay & Partners and CDP for the account, which was reviewed out of FCA!
Earlier this year, The Children’s Society created the role of marketing and communications director and appointed marketing consultant Shuna Kennedy to conduct the review.
The Children’s Society has a total income of over 24m.
Its last campaign through FCA!, which won the account from DMB&B two years ago, carried the controversial strapline: “Why travel six thousand miles to have sex with children when you can do it in Britain?”