Apple Computer has appointed TBWA International to handle its European 10m advertising account, as predicted in Marketing Week (September 11). Other agencies on the shortlist – Bartle Bogle Hegarty, BDDP Paris, and Leagas Delaney – withdrew from the pitch after TBWA was included on the shortlist at the 11th hour.
IBM has signed a 6m deal with the International Data Group (IDG) to advertise in the group’s magazines in 20 countries throughout Europe, Africa and the Middle East. The deal was broked by media agency The Network.
Speculation has intensified that the reported deal between Sir Tim Bell’s Chime Communications and ad agency HHCL & Partners will take place despite Rupert Howell’s denial of any takeover by the PR group yesterday (Tuesday). Howell confirmed a deal is on the table, but that nothing has been signed: ‘It’s an option I am seriously considering, but it is not my only option.’
Bass Vintage Inns has drawn up a shortlist of agencies to handle advertising of its ‘quintessentially English’ brand.
J Walter Thompson has pulled out of the pitch for the 3.5m First Choice holidays account, while Mitchell Patterson Grime Mitchell has been added to the shortlist, alongside Leagas Shafron Davis and DMB&B.
EURO RSCG Wnek Gosper, J Walter Thompson, BST-BDDP, GGT and Roose & Partners have been shortlisted for the 1.6m Chessington World of Adventures account.
CDP is understood to have won the MGM Home Video task of launching the Wizard of Oz on video.
Star Drinks, an Austrian manufacturer, is understood to be looking for an agency to launch a new energy drink called Warp 4.
The National Television Awards, which will be handed out on October 7, will include a category of ‘Most Popular Advertisement’ for the first time. Viewers have nominated ads for Nike, Safeway, Rolo and WH Smith.
Nicotinell is to become the first sponsor of London Underground’s 3,540 no-smoking signs. Signs in 23 stations will be branded with the strapline ‘At times like this, it needn’t be hell with Nicotinell’. The campaign, through Mellors Reay & Partners, breaks next week and runs through to February next year.
Team Saatchi is handling the corporate advertising for venture capital firm Apax. The company raised the funding for sheep cloning experiments which produced famous sheep clone Dolly.