Faulds Advertising dropped from 1m unit trust account

Unit trust provider Martin Currie Investment Management is reviewing its 1m full-service account after 12 years with Faulds Advertising.

It is understood that both London and Scotland-based agencies have been asked to pitch for the business. Faulds will not be asked to repitch for the entire business, but may put forward a plan for either the creative or media accounts.

Neither the client nor Faulds will comment on the causes of the split. Martin Currie marketing and services director Chris Berger-North says: “We regard this as an internal matter and will comment when we have made a decision.”

Martin Currie spends about 1m a year on advertising, mostly in the consumer and business press. The most recent campaign from Faulds carried the strapline: “To be a serious investor requires a ridiculous amount of money.”

Earlier this month it was revealed that Standard Life is pulling its 3m corporate advertising business from Faulds (MW September 4) and is likely to move to a London agency. The insurer is also reviewing its media buying, also with Faulds, but will invite the Edinburgh agency to repitch.

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