Laser launches single sales area for northern television

ITV sales house Laser is launching a new northern macro region to be known as Laser North. It will consist of Granada, Border and Yorkshire-Tyne Tees and, from January 1, airtime can be bought as a single unit.

Laser already operates the above regions as two large areas (macros): YTTV; and Granada and Border.

The company says advertisers will still be able to buy regions individually or by their existing macros.

Laser is part of the Granada Media Group and sells airtime and programme sponsorship on behalf of Granada, YTTV, LWT and Border Television. Granada Group acquired a controlling interest in YTTV in July.

A Laser spokeswoman denies speculation that the creation of the North macro will mean job cuts. She says: “Bringing together the four regions does not mean strong-arm tactics for advertisers. It is an opportunity.”

She points out the benefits to advertisers such as ease of negotiation, purchase and administration. A larger BARB panel of homes will give greater stability of ratings and hence, trading.

Stewart Butterfield, managing director of Granada UK Broadcasting, says: “This is a logical and sensible move, which naturally follows the acquisition of YTTV.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here