Magnet reviews 5.5m brief out of McCann arm

Magnet, the kitchens and building merchants group, is reviewing its 5.5m advertising account at McCann-Erickson Manchester.

The review follows the appointment of Andrew Airey, who joined the company as group marketing director in April of this year.

McCann has held the account since 1990 and has repitched for the business, and retained it, three times in the past seven years.

In the 12 months to March 1997, Magnet Store Retail spent 5.5m on advertising, according to AC Nielsen MEAL.

Airey replaced Ken Partington. He came from Blue Circle Industries, where he was marketing director for European product development.

Magnet was bought out by its management for 600m in the early Nineties. It was sold in 1994 to industrial conglomerate Berisford, which restructured the business and poached Partington from paint manufacturer Kalon.

Magnet is still in the throes of a long-running row with unions in the North of England, where an industrial dispute has just entered its second year following the dismissal of 300 Magnet employees.

A recent protest outside Magnet’s flagship showroom in London’s Kensington High Street was meant to signal the beginning of a boycott of showrooms throughout the UK.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here