US online travel service company to launch UK operation

Travelocity, the US’s leading Web-based online retailer of travel services, is targeting UK travellers with the launch of a British version of its service on Friday (September 19).

The UK service, which can be accessed through Travelocity’s main US site (www.travelocity.com), will allow consumers to make flight, car hire and hotel reservations.

The booking service is now formatted to take into account UK local taxes and payment in UK currency. It uses the same real-time data serving several major UK travel agency chains connected to the Sabre online reservation system. Sabre is a sister company to Travelocity.

Nominated local travel agents in the UK, including American Express and P&O Travel, will handle the delivery and payment transaction for ticket orders made online.

Localised versions of Travelocity are also being launched in Europe and other major international markets this month.

US-based Ned Booth, manager of product marketing for Travelocity, says he expects the UK service to appeal to travellers who are keen to trawl the quotation system for the best offers.

He also expects it be popular among workers who cannot visit or telephone travel agents during normal business hours.

“We are starting with the UK because it has good business potential, followed by Germany, Sweden and Australia.”

Online UK promotion will be handled by New York new media agency Site Specific.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here