DIGESTS

Oftel director general Don Cruickshank will stand down at the end of his term of office on March 31 next year, to pursue outside business interests. Cruickshank took up his post in April 1993.

Cellnet and Mondex International have signed a deal to allow electronic cash to be transferred via digital mobile phones.

Kraft Jacobs Suchard is looking for a marketing director for eastern Europe.

The Prudential will sponsor the round-Britain cycling tour, formerly called the Milk Race. The insurance company now owns the May event. The Prudential is negotiating a TV contract with a number of broadcasters. Both Channel 4 and Channel 5 are understood to be involved.

Whitbread has launched Vlsk (right), a new drink containing vodka and koolberry, an aromatic mixer, in an aluminium bottle designed by jones knowles ritchie.

SmithKline Beecham is relaunching the Beechams winter remedies range with new packaging, a 4m television advertising campaign through Grey Advertising and the addition of two new products – Beechams Throat-Plus and Beechams Flu-Plus Hot Berry Fruits.

Smirnoff has appointed Katie Rawll, former senior brand manager on Archer’s at IDV, to the post of international marketing manager. Prior to this, Rawll was marketing manager for Carlsberg at Carlsberg-Tetley.

American Express will sponsor Alexander McQueen’s catwalk show at London Fashion Week this week. McQueen is the designer for French couture house Givenchy.

MD Foods is set to launch a range of Barbie yogurts and fromage frais products. The desserts will be based around ‘pink’ flavours such as strawberry and raspberry.

The Rover Group is spending 500,000 to sponsor the London Symphony Orchestra in a three-year deal. It has also unveiled a new corporate identity to reflect the company’s ‘Britishness’.

Condé Nast, the magazine publisher, has appointed six new directors to the board, including Helen Fifield, publisher of House & Garden, and Tony Willett, publisher of World of Interiors.

Attic Futura has appointed Jonathan Bowman as editor of Inside Soap, to replace Katie Ekberg who is moving to Melbourne to edit sister Australian title TV Week. Bowman is currently features editor of IPC’s What’s On TV.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here