DIGESTS

European Press Holdings has appointed former Evening Standard advertisement director Peter Gould to the same post on its newly-acquired Sunday Business title.

Dennis Publishing and dance club operator Ministry of Sound are to launch a dance culture magazine, Ministry, on December 4. The magazine will be targeted at 2 million regular clubbers in the UK.

Carlton Screen Advertising is understood to have retained the contract to supply ads to UCI Cinemas, the second-largest chain in the country. Carlton held on to the account in a pitch against the only other sales house in this medium, Pearl & Dean. The deal is expected to generate 30m worth of advertising revenue over the next three years.

Oracle, the software multinational, has appointed Optimedia to handle its UK media account, worth 1m this year but likely to increase considerably. At least 1m will be spent in the UK on a brand-building campaign. Oracle has hinted it may give Optimedia extra business in Europe, Africa, and the Middle East.

Douwe Egberts, the coffee brand, is sponsoring Channel 4’s flagship autumn drama series A Dance to the Music of Time, which begins transmission on October 9. Nichola Schwarz, marketing director at Douwe Egberts, says ‘over 60 per cent of the UK will be exposed’ to the TV sponsorship. The campaign is being handled by Drum PHD.

Chrysalis Radio has appointed two new managing directors to handle the rebranding of Kiss stations in Manchester and Yorkshire from next week. Steve Parkinson moves from Chrysalis-owned Galaxy 101 in Bristol to become managing director of Galaxy 105 in Leeds, while Henry Owen, station manager at Atlantic 252, takes over as managing director of Galaxy 102 in Manchester.

Ovaltine Power is sponsoring the world record breaking attempt to broadcast the most cartoons in one day on cable channel Cartoon Network (right). Sponsorship activity includes video advertising and sampling in Warner Bros stores. A 2m TV ad campaign will break next month.

Auto Trader Interactive, the online version of the motoring magazine, generated over 1 million page impressions on its Website (www.autotrader.co.uk) during August, according to an official audit from ABC//electronic.

Foster’s has linked up with the Telegraph to offer free beer to students attending freshers’ fairs across 100 UK colleges this autumn. Students presenting two different mastheads from The Daily or Sunday Telegraph will be able to claim a free pint of Foster’s from participating student union bars.

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