Digests

– CDP has won the 1.5m Early Learning Centre account after a pitch with Walsh Trott Chick Smith. Three other agencies also pitched for the account.

CDP has won the 1.5m Early Learning Centre account after a pitch with Walsh Trott Chick Smith. Three other agencies also pitched for the account.

Wesleyan Financial Services is believed to have shortlisted GGT Advertising and Partners BDDH for its 10m advertising account.

British Gas Services has shortlisted incumbent TBWA Simons Palmer, Rainey Kelly Campbell Roalfe and Bartle Bogle Hegarty to pitch for its advertising account.

Walsh Trott Chick Smith, GGT Direct, Evans Hunt Scott and Da Costa & Company have been shortlisted for a tactical project for National Savings. National Savings will put its 8.5m advertising up for pitch in early 1998 and commercial director Christopher Moxby says incumbent HHCL & Partners will be invited to repitch.

Eric Giuily has been appointed chief operating officer of BDDP Worldwide. Jean-Claude Boulet and Jean-Marie Dru, co-presidents of the group, announced Giuily’s appointment on Wednesday.

Hubbard Hiwaizi McCann has picked up the 1m direct marketing account for The Seagram Wine & Spirit Company, involving work on Martell and The Glenlivet. The win follows a pitch against Black Cat, Craik Jones and M-S-B+K.

The Advertising Association is hoping to strengthen its relationship with the Government at the forthcoming Labour Party Conference (September 29 to October 3), by giving a reception hosted by Dennis Stevenson, chairman of Pearson.

Cathay Pacific Airways has launched an international print advertising campaign aimed at highlighting improvements in the quality of its customer service. The campaign, developed by McCann-Erickson, will be backed by a 48-sheet poster campaign in London and Manchester.

Massmedia Partners, the Milan-based corporate com-munications group, has appointed Allessandro Balestri as director of UK activities.

City Financial Marketing, bought by Publicis last year, has changed its name to Publicis Financial. The agency will work as financial consultant for Publicis agencies throughout Europe. Publicis is launching a television and poster campaign for the Royal Society for the Protection of Birds this week. The commercial, sponsored by the Co-operative Bank, shows canaries being taken into a coal mine to test air quality. The aim is to illustrate the role of birds as a ‘barometer of environmental health’.

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