Flextech rejigs management to combat digital TV threat

Cable operator Flextech is streamlining the senior marketing management across its cable channels in preparation for a brand-building ad campaign.

The new campaign is designed to pre-empt increased competition from the expected explosion of digital TV stations.

Rita Lewis has been appointed head of brand development. She was formerly general manager of Playboy TV, but since May has been working on projects for the Flextech/BBC joint venture channel UKTV.

Joining her in the reshuffle is Jonathan Webb, who has been appointed head of marketing for the channels, which are wholly owned by Flextech. He is currently head of the women’s lifestyle channel Living and game show station Challenge TV. He assumes responsibility for Bravo, youth station Trouble, and children’s station TCC.

Webb, who joined Flextech from Unilever in 1994, will oversee the marketing strategy of the channels. He will report to Lis Howell, the company’s vice-president of programming.

Richard Burdett, Flextech’s vice-president of marketing, has responsibility for UKTV. Its channels include UK Horizons, UK Style, and UK Arena, which will screen documentary, lifestyle and arts programmes respectively.

The current head of marketing for Bravo, Trouble and TCC, Jane Norris, becomes marketing controller for the UKTV channels, and UK Gold. She will report to Burdett when she returns from maternity leave in mid-October.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here