Pooler hires deputy at MindShare

Mandy Pooler, UK head of WPP’s new joint media operation called MindShare, is to take on Mike Wood, J Walter Thompson’s media director, as her deputy.

The fate of other senior managers in the new company, including that of Bill Kinlay, currently media director of The Network, has not yet been announced.

Pooler says: “All the other senior positions will be discussed over the next three to four weeks. This is not a cost-cutting exercise. We are not looking at redundancies.”

Pooler’s boss Dominic Proctor, former chief executive at JWT London, has been confirmed as chief operating officer of MindShare and chairman of MindShare UK. He is replaced by managing director Stephen Carter.

Proctor says MindShare will not be a conventional operation because of its huge size and global reach, and because of the range of services it can offer clients through sister companies in the WPP Group, such as The Henley Centre and Millward Brown.

He says: “We have held exploratory talks with one media independent and two advertising agencies about some form of alliance. There is no benefit in being small. You cannot afford to add value.”

The new company, which will have combined billings of over $14bn (8.75bn) around the world and 440m in the UK, will be the third-biggest operation in the UK after Carat and Zenith, according to Pooler.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here