Small-scale fishy lunch was raw deal

By

Sniffing out top stories is often painful, but this week the Diary happened upon a cunning money-making scheme on our doorstep that also looked likely to provide rich news pickings. Purveyor of raw fish to the stars Yo! Sushi, the conveyor-belt sushi bar yards from Marketing Week’s palatial offices, was offering freeloaders 5 to star in a new commercial for IT behemoth Microsoft.

Never one to miss out on cut-price scoff, nor the promise of experiencing marketing strategy from the inside, the Diary duly signed up and entered, a used fiver in hand.

But after consuming a few delicate dishes, the Diary recognised a huge flaw in this rags to riches bid – the fiver wasn’t going to last long; it was going to cost at least 30 to get a decent gut-busting meal.

At which point, marketing strategy sampled, your intrepid correspondent beat a hasty retreat to a local café for ham, egg, chips and beans (price 2.80).

Recommended

Professional touch needed

Marketing Week

Firstly let me acknowledge Iain Murray for identifying and highlighting a very common problem of marketing within professional service organisations “Marketing needs a bit of vetting” (MW September 4). As the head of marketing for one of the North’s leading commercial law firms, I have some experience of managing the delicate and complex web of […]

Royal British Legion to launch own phone card

Marketing Week

The Royal British Legion is launching a branded phone card which will offer discounts on calls, while raising cash for the charity. The Poppy Card, named after the Legion’s famous logo, will be produced by Telcom and will be available through retailers from the end of October. A percentage of the profits (a minimum of […]

POOLS GOLD

Marketing Week

Vernons has survived the National Lottery big guns by slashing costs – enabling it to maintain small but healthy profits. This has made it an attractive target for main rival Littlewoods but can it persuade parent Ladbroke to sell?

Latest from Marketing Week