Mercedes-Benz Germany is talking to UK agencies about a below-the-line marketing push across Europe. Mercedes in the UK has used DM since the early Nineties, using a 200,000-strong database and producing a customer magazine three times a year. The car company’s below-the-line spend in this country is about 3m a year. But Oliver Johnson, UK […]
Companies are lining up to sell through home shopping channel BIB. But only those with IT capability will gain approval.
Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi and Tango. David Graham will join the soft drinks manufacturer and distributor from Whitbread-owned restaurant chain TGI Friday, where he is currently marketing and commercial director. Graham, who will report to marketing director Andrew Marsden, will start in the […]
Vernons has survived the National Lottery big guns by slashing costs – enabling it to maintain small but healthy profits. This has made it an attractive target for main rival Littlewoods but can it persuade parent Ladbroke to sell?
Chupa Chups, the world’s leading lollipop brand, is launching a range of official Spice Girl products. The range will include a lollipop microphone and headphone set, collector tins and bubblegum lollipops with collectable stickers. The group members will each have their own flavoured lollipops, such as a cola for Ginger Spice, strawberries and cream for […]
Gas companies are indeed making great efforts to develop new marketing relationships and alliances (Cover Story, MW September 11). Potential marketing partners with extensive databases are currently a prime target for utilities companies – all of which can superficially appear equal in terms of their proposition. Having worked with a number of utilities providers in […]
Marketing directors have been urged to boycott one or more of the ITV sales houses as a radical solution to airtime inflation. The Incorporated Society of British Advertisers says it will support such a move. The call for a boycott came during this year’s Marketing Forum, held last week aboard the P&O cruise ship the […]
Your recent news story “Midland in 2m extravaganza” (MW September 11) mentioned Shelter’s partnership with Midland Bank. Midland has indeed supported our work in many ways, for example, funding The Network – a project aimed at tackling youth homelessness – running a promotion through its student accounts, and launching an affinity card. However, your story […]
Kim Slater, strategic brands director at Guinness Brewing Worldwide, is leaving the company after 14 years to set up a drinks consultancy called Faraday. Slater is joining forces with Peter Lousada, former commercial director for Schweppes Beverages Worldwide, and two worldwide drinks consultants – Dominic Moseley and Richard Movis. The new company will give strategic […]
SCA Hygiene is preparing to unveil its replacement for the Kleenex toilet tissue brand it axed three months ago (MW June 26). Edet is already available in Holland and Scandinavia. It will start appearing on the packaging for the relaunched Kleenex Double Velvet toilet tissue, but only in small lettering, later this month. Edet will […]
A sad irony to emerge from the Marketing Forum’s epic session probing the prospects of the profession is that marketers are hopeless at communication. While research commissioned for the event indicated that consumers respond enthusiastically, if sceptically, to what marketers do – the same cannot be said of their business colleagues or of that other […]
The launch of Condé Nast’s latest coffee table delight Traveller was as stylish as you would expect from the publisher of Vogue.
The shopping revolution will break the retail myth that location is king – and make life uncomfortable for property developers. By George Pitcher. George Pitcher is chief executive of issue management consultancy Luther Pendragon.
For some time, media buying and selling has been driven by one issue – price. But a change of focus is becoming apparent as owners and buyers realise the importance of creative editorial, says Mike Wood. Mike Wood is media director at J Walter
Advantage International, the second-biggest sports agency in the world, has taken over rival sponsorship agency, the Lowe & Partners-owned Orbit International. Both companies are wholly-owned by US-based advertising conglomerate the Interpublic Group (IPG) (MW May 22). IPG bought Advantage along with a 60 per cent stake in Alan Pascoe International (API), Europe’s biggest sports agency, […]