Month: September 1997

Flextech rejigs management to combat digital TV threat

Marketing Week

Cable operator Flextech is streamlining the senior marketing management across its cable channels in preparation for a brand-building ad campaign. The new campaign is designed to pre-empt increased competition from the expected explosion of digital TV stations. Rita Lewis has been appointed head of brand development. She was formerly general manager of Playboy TV, but […]

Radio heads for the big time

Marketing Week

The 330m radio ad market has undergone impressive growth levels, but to maintain them, it must win over some reluctant advertisers. By Rupert Steele. Rupert Steele is head of media planning services at the Radio Advertising Bureau. Analysis in

Mars attacks with plan for npd deals

Marketing Week

Mars is striking deals with other food manufacturers to launch licensed products next year, but to avoid accusations of following Cadbury’s lead it must concentrate on producing some radically different lines.

FT tests courier delivery to steal march on rivals

Marketing Week

The Financial Times is planning to deliver copies of the paper by courier to selected readers in an attempt to reach potential readers before its rivals. The paper will launch a pilot delivery scheme in the M25 area before the end of the year. The target readership will receive its copies by courier, with a […]

Teletubby Xmas shortage looms

Marketing Week

Industry experts are predicting a shortage of Teletubby toys this Christmas, after an admission by merchandising licence holder Golden Bear that it cannot boost supply to meet demand. The company expects to supply British retailers with up to 1 million Teletubby dolls in the run-up to Christmas. The toys are based on the extraordinarily popular […]

Pooler hires deputy at MindShare

Marketing Week

Mandy Pooler, UK head of WPP’s new joint media operation called MindShare, is to take on Mike Wood, J Walter Thompson’s media director, as her deputy. The fate of other senior managers in the new company, including that of Bill Kinlay, currently media director of The Network, has not yet been announced. Pooler says: “All […]

Professional touch needed

Marketing Week

Firstly let me acknowledge Iain Murray for identifying and highlighting a very common problem of marketing within professional service organisations “Marketing needs a bit of vetting” (MW September 4). As the head of marketing for one of the North’s leading commercial law firms, I have some experience of managing the delicate and complex web of […]

Pressing Issues

Marketing Week

Trade titles and broadsheets slug it out to attract IT readers – but online media threatens both, says Sharon Marshall.

FT tests courier delivery to steal march on rivals

Marketing Week

The Financial Times is planning to deliver copies of the paper by courier to selected readers in an attempt to reach potential readers before its rivals. The paper will launch a pilot delivery scheme in the M25 area before the end of the year. The target readership will receive its copies by courier, with a […]

Teletubby Xmas shortage looms

Marketing Week

Industry experts are predicting a shortage of Teletubby toys this Christmas, after an admission by merchandising licence holder Golden Bear that it cannot boost supply to meet demand. The company expects to supply British retailers with up to 1 million Teletubby dolls in the run-up to Christmas. The toys are based on the extraordinarily popular […]

Pooler hires deputy at MindShare

Marketing Week

Mandy Pooler, UK head of WPP’s new joint media operation called MindShare, is to take on Mike Wood, J Walter Thompson’s media director, as her deputy. The fate of other senior managers in the new company, including that of Bill Kinlay, currently media director of The Network, has not yet been announced. Pooler says: “All […]

Littlewoods plans phone game with Mirror

Marketing Week

Littlewoods Leisure is in talks with The Mirror newspaper about launching a telephone-based fantasy football-style game offering prizes. The move comes after Littlewoods confirmed that it had axed its Topspot game, a modern version of Spot the Ball. This was the company’s last attempt to develop a new product to compensate for the decline in […]

Sara Lee heats up cake market with ‘adults-only’ lines

Marketing Week

Sara Lee Bakery is launching its first dessert range aimed specifically at the adult market, one of whose products is a liqueur gateau. The two new frozen desserts, which will be available from the beginning of next month, will be marketed as luxury “adults-only” products. Irish Cream Bash, a combination of cookie, caramel and chocolate, […]