Spirits manufacturer IDV is jettisoning the marketing and distribution of Alfred Dunhill Scotch Whisky to concentrate instead on its J&B whisky portfolio. Responsibility for the brand will be transferred to Highland Distilleries, the manufacturer of The Fam-ous Grouse and The Macallan Single Malt. Alfred Dunhill Scotch Whisky is a super premium product, in line with […]
I thought it was incredibly rich of you to draw attention to the flagrant abuse of “private and confidential” (Diary MW September 18), considering your company is guilty of this. Today, in the post, I received a mailer from the Key Club, with private and confidential stamped in red on the envelope. I know this […]
Internet and TV technology is continuing to move on at a rapid pace. But are the latest digital developmentswhat people want? By Torin Douglas. Torin Douglas is BBC Radio’s media correspondent.
British Interactive Broadcasting (BIB) has shortlisted three design agencies to create a new name for the operation, in a move which forms the first part of the company’s 10m brand-building campaign. BIB, a consortium of four companies – BSkyB, BT, Midland Bank and Japanese electronics giant Matsushita – will launch a range of branded 24-hour […]
Sniffing out top stories is often painful, but this week the Diary happened upon a cunning money-making scheme on our doorstep that also looked likely to provide rich news pickings. Purveyor of raw fish to the stars Yo! Sushi, the conveyor-belt sushi bar yards from Marketing Week’s palatial offices, was offering freeloaders 5 to star […]
A sad irony to emerge from the Marketing Forum’s epic session probing the prospects of the profession is that marketers are hopeless at communication. While research commissioned for the event indicated that consumers respond enthusiastically, if sceptically, to what marketers do – the same cannot be said of their business colleagues or of that other […]
Sales and marketing departments are finally converting in droves to the latest technology.
Faced with the increasing threat of the Channel Tunnel, ferry companies P&O and Stena were hoping to protect their interests through a merger. But any decision is on hold for the near future, and both companies have been left treading water, u
The Royal British Legion is launching a branded phone card which will offer discounts on calls, while raising cash for the charity. The Poppy Card, named after the Legion’s famous logo, will be produced by Telcom and will be available through retailers from the end of October. A percentage of the profits (a minimum of […]
As television’s stranglehold on audience share is visibly slipping, big advertisers are now taking new media opportunities seriously. John Shannon explains. John Shannon is president of Grey International
We would like to draw readers’ attention to the first of an occasional series highlighting irritating, nonsensical or even downright sneaky business practices encountered in the daily office routine as a lesson to all those responsible. The first such “Business Blackspot” involves a firm of chartered accountants, PRB Martin Pollins, which last week sent out […]
Ogilvy & Mather is overhauling its agency structure to service the Ford of Europe account. The restructure creates a new layer of central management at O&M as part of an attempt to mirror the new brand management system introduced last year at
How do clients choose a sales promotion agency? David Reed reveals the findings of exclusive MW/SPCA research.
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Pools giant Littlewoods is understood to be considering buying rival operator Vernons, although it acknowledges in public that its owner Ladbroke has not yet put it up for sale. Vernons, which has lost almost three quarters of its turnover since the launch of the National Lottery in November 1994, suffered falling profits in the first […]