Month: September 1997

Website reshuffle for BarclaySquare

Marketing Week

BarclaySquare, which claims to be the UK’s leading online shopping site, has revamped its Website and slashed its ratecard for online retailers in an attempt to assert its market lead. “Until now we have been charging 15,000 a year to clients,” says Andy Walden, senior projects manager at BarclaySquare, which claims to have attracted 1.5 […]

AMV pre-tax profits rise by 30 per cent

Marketing Week

Abbott Mead Vickers has boosted turnover and pre-tax profit by 30 per cent in the first half of this year, compared with the same period last year. New business wins secured up to the end of June by the marketing services agency group have added the equivalent of 101m in annual advertising billings. Major wins […]

Pillsbury hands 7m UK business to TMD Carat

Marketing Week

Grand Metropolitan’s Pillsbury UK has consolidated its 7m media business for UK brands into TMD Carat. The 7m account is the entire media business for Häagen-Dazs, Green Giant, Old El Paso, Pillsbury Toaster Pockets and UK-only brand Jus-Rol. Carat’s win follows a five-way pitch, which included Western International Media – the incumbent on the 3m […]

Playtex hunts for new UK marketing director

Marketing Week

Playtex, the maker of Wonderbra, is looking for a new UK marketing director following the promotion of Nick Houghton to European marketing director. The company, part of the Sara Lee conglomerate, is understood to have spoken to a number of candidates for the job already and a decision is expected soon. Houghton, who has been […]

Coke appeals against CCSB ruling

Marketing Week

Coca-Cola is appealing against the European Commission’s scrutiny of the takeover of Coca-Cola & Schweppes Beverages (CCSB). When the deal, which saw Coca-Cola Enterprises take control of CCSB, was approved in February, Brussels attached a number of conditions. It insisted on monitoring the performance of each brand in the CCSB portfolio – half of which […]

Loaded supports third division football club

Marketing Week

Loaded magazine, IPC’s monthly “lads” title, will be Barnet Football Club’s official shirt sponsor for the 1997/1998 season. The Nationwide third division side secured the deal with IPC in time for this week’s Coca-Cola Cup match against Middlesbrough, when the club’s black and amber shirts will be emblazoned with the Loaded logo for the first […]

Motorola to launch 30m Euro campaign

Marketing Week

Motorola is rolling out an estimated 30m pan-European branding campaign. The largest campaign in the European subsidiary’s history comes four weeks after McCann-Erickson scooped Motorola’s 100m global account (MW August 21).

McWilliams is the real winner

Marketing Week

This week’s issue announces the appointment of MGM by the Times Supplements to handle its media (MW September 11). Sorry, but credit where credit is due. It was The McWilliams Partnership which won the business. And it was McWilliams which appointed MGM. Colin Gottlieb Managing partner Manning Gottlieb Media London W1

BT to launch Touchpoint nationwide

Marketing Week

BT is planning a nationwide roll-out of its interactive kiosk, Touchpoint. It is the first time a major communications player has attempted this method of selling at a national level. Touchpoint is an interactive system that provides users with a mixture of leisure and consumer information and allows them to order goods or services direct […]

HEAVYWEIGHT CHALLENGE

Marketing Week

At 50m, the CWC marketing launch is the biggest this year. But with the marketing chief gone, her deputy – Helen Burt – has to hold it all together. Has she got what it takes?

Communications Unit picks up 1.5m Children’s Society

Marketing Week

The Children’s Society has handed its 1.5m advertising account to The Communications Unit. The decision coincides with the appointment of Linda Seaward, former creative director at Leo Burnett in Hong Kong, to the newly-created post of advertising and creative services manager. The Communications Unit, a London-based agency headed by former KHBB chief executive Stuart Bell, […]

A fitting tribute for Princess Di

Marketing Week

I read Torin Douglas’ piece, “Repercussions of Diana’s loss will knock media world for six” (MW September 4), and agree with much that was said. However, Diana manipulated the press when it suited her and rejected press intrusion into her private life. Therefore, it is now very difficult for the media to respond, necessarily, in […]