WPP, the marketing services group headed by Martin Sorrell, is poised to bankroll the takeover of HHCL & Partners by Sir Tim Bell’s public relations group Chime Communications. WPP is to buy a 29.9 per cent interest (the maximum holding for a minority shareholder) in Chime, worth about 15m, which will effectively finance the purchase […]
A 2m press campaign through BMP DDB launches this week for Sony Consumer Products Group. The ads will showcase individual Sony products, including a Sony Home Video Centre and its CMD-Z1 mobile telephone. The ads are intended to show Sony’s innovative abilities, rather than simply focusing on major products such as its Walkman.
Cinema admissions were up nearly 50 per cent in September on the same period the year before, according to new figures from Entertainment Data International (EDI). Figures for September show that admissions are up 49 per cent on the same period last year. Much of the increase is attributed to The Full Monty, which made […]
The silly season usually dies with the last rays of summer, but gas fire manufacturer Valor has other ideas. The Birmingham-based company has launched a promotion offering 100 to new customers if it snows on Christmas Day. Valor marketing manager Chris Gamble says of the promotion running in all 240 British Gas Energy Centres: “The […]
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A senior reshuffle is unlikely to lift Trebor’s fortunes – it must start to use its ad budget more creatively.
Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per […]
Sales and marketing departments are saturated with new technology, but the suspicion lingers that it is not delivering as effectively as it could. David Reed looks at a recent survey on IT effectiveness.
Mega-brands will become the foundation of the single currency with the power to push for EMU – and they should use it, argues George Pitcher. George Pitcher is chief executive of media consultancy Luther Pendragon
The first shots in the sponsorship battle for World Cup domination have been fired by Nike with its purchase of a site on the outskirts of Paris, where it plans to build a football Village. The sports goods company is expected to run competitions and events, and may bring star teams like Brazil and Holland, […]
The International Wool Secretariat (IWS) has appointed Nicola Peers to oversee global marketing for the Woolmark. Peers was the UK marketing director of Sopexa until she walked out over cuts in her budget three months ago (MW July 24). She has now been appointed by the IWS as group manager for international marketing, following David […]
The Star Alliance airline network is launching the second phase of its 17.5m marketing campaign, with a 3m UK campaign through Wunderman Cato Johnson. Star Alliance is a co-operation agreement between United Airlines, Lufthansa, SAS, Varig and Air Canada. It is intended to provide a powerful competitor to combat the proposed British Airways and American […]
It’s been a busy few weeks for ITV. Not only does the organisation have a new marketing supremo (see Cover Story), it also has a winner in the Go-Kart Challenge. The tournament reached its climax after a series of three heats with a team from sales house Laser taking the laurels last week. In a […]
Ford marketing restructure signals significant increase in budget spend
EMAP Metro, the men’s and lifestyle publishing division of EMAP, is looking for a marketing director in the aftermath of publishing director Marcus Rich’s departure for EMAP Australia. The marketing director would replace Metro head of marketing Andy Semple, who becomes general manager of film titles. Semple will report to publishing director Phil Thomas on […]