DIGESTS

General Electric Appliances has strengthened its presence in Spain by acquiring Imecrisa, the local company previously responsible for distributing its household appliances in the country.

BBDO is to handle advertising for all Rover models marketed in Italy, after a pitch in which Bates and Milano & Grey also competed. The agency’s tasks will include the forthcoming launch of the Freelander, which was unveiled at the recent Frankfurt motor show.

Fr Sie, the German women’s interest magazine published by Jahreszeiten Verlag, has put its DM 10m (3.5m) advertising account into TBWA, Hamburg, after a pitch. The agency will develop TV, print and trade campaigns.

Saatchi & Saatchi will not participate in the pitch for Seat’s pan-European ad-vertising account. The agency cited differences over Seat’s strategic direction. Bates remains in the running and has decided not to repitch for the German Honda account, in order to boost its chances.

Red Bull’s Dietrich Mateschitz has been named Austria’s Marketer of the Year in this year’s Effie awards, for effective advertising. Vienna agency Demner Merlicek Bergmann picked up four of the 12 Effies. Team BBDO (for Pago), Saatchi & Saatchi (for A1) and Ogilvy & Mather (for the Sony PlayStation) were the only agencies to receive Gold awards.

Gerolsteiner Brunnen, the German brewery, has invited DMB&B and BBDO to pitch for its account alongside the current incumbent, J Walter Thompson. Presentations are expected to take place in November.

Eurodirect, which ranks third in the French direct marketing industry, has announced it is to increase its capital in order to finance acquisitions made over the summer, which included Syntone, EIFA/SMR and IOS, in which it took a 30 per cent stake.

Boeing, which recently awarded its pan-European public relations account to the Apco network, has unveiled an international print advertising campaign. Produced by Ogilvy & Mather, the ads feature leading Boeing suppliers such as Italy’s Umbra Cuscinetti.

Rai, Italy’s leading TV channel, is refusing to carry Leo Burnett’s latest campaign for Sans Souci, a beer brand marketed by Kronenbourg, claiming that the spot is too vulgar for its viewers.

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