DIGESTS

Duracell’s director of marketing for Europe Glyn Harper is leaving the company, just five months after his promotion to the role. Harper, who oversees Duracell’s 19m pan-European advertising budget, leaves at the end of this month and his replacement has not yet been appointed.

Tesco has become the first major retailer to join forces with HelpAd. The supermarket chain has donated advertising space for branded goods on own-label products, such as bread, milk, cereal and fresh produce. Proceeds from the sale of the space will benefit the Red Cross. Somerfield, Safeway and Co-op will follow suit.

Nintendo is recalling up to 214,000 of its N64 and Super Nintendo Entertainment System games console machines in the UK because of a potential plug fault. Models with a plug marked Hitachi HE-25 are being returned to the makers.

Burton Menswear head of marketing Fiona Ferguson has left the chain after the restructure of Burton Group’s marketing.

Nestle’s lifestyle title, published in association with the Mail on Sunday’s You magazine, will be called Flavour.

Dale Farm is rebranding as Dale Farm Direct with a new freephone mail order service and expansion into grocery delivery. An advertising campaign through Cheetham Bell will break at the end of this week. The horns on the Dale Farm cow logo will be replaced with a telephone headset. Poster, press and bus advertising will sup-port the commercials (above).

Barnardo’s has launched a loyalty card. The Save & Support Scheme will function in the same way as a Tesco Clubcard or the Boots Advantage Card. For every 5 spent at one of Barnardo’s 320 stores throughout the UK, cardholders will receive a stamp, four of which can be used to make a saving of 1 on future purchases.

The Institute of Direct Marketing and ICD Marketing Services Group are launching an award scheme, backed by Marketing Week, which will measure the strategic contribution made by direct marketing to corporate performance. ‘The IDM/ICD Business Performance Award is intended to become an annual award, the most valued prize in British direct marketing,’ says Derek Holder, managing director of the IDM.

NatWest Equity Partners, the new name for NatWest Ventures, has appointed Arthur Andersen corporate financial services division marketing manager Charlotte Westwood-Dunkley as head of marketing.

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